Google's Incognito Mode Turns Out to Collect Millions of Users Personal Data

Privacy and security have become paramount concerns for users when browsing the web, especially with the rise of data collection practices by tech giants like Google. Recently, a group of Google users led by Chasom Brown raised serious allegations against the tech giant, accusing them of deception and misleading practices regarding the Incognito mode in Chrome.

Incognito mode, a feature offered by Google's web browser, is designed to prevent the storage of local data related to the websites users visit. It promises a browsing experience where the user's search history is not recorded. However, Brown and his fellow users question the integrity of Google's Incognito mode, alleging that Google is deceiving a significant portion of its users while they browse in this mode.

According to a report by GIZMOCHINA on Thursday, April 4, 2024, the lawsuit regarding privacy and security concerns against Google has been ongoing since last year. However, a new agreement was reached at the end of March. Google agreed to delete the personal information it had collected through Incognito mode.

Brown's lawsuit revealed that Google had collected at least 136 million pieces of users' personal data through Chrome. This data ranged from emails and home addresses to users' habits and occupations. Typically, advertisers leverage this open data to tailor ad surveys to Chrome users.

However, thanks to the lawsuit and the policy of deleting personal data, Google has pledged to be more transparent about the information they collect. If Google ever requires access to users' personal data in the future, they will notify and seek consent from users beforehand.

This agreement is seen as fair, as it ensures mutual understanding and agreement between users and Google regarding the data provided. It signifies the end of unilateral data collection practices that could potentially harm users. If any arbitrary data collection actions persist from Google, individuals have the right to seek legal recourse and compensation.

In conclusion, the case highlights the importance of transparency and accountability in data collection practices by tech companies. It also underscores the need for users to remain vigilant about their online privacy and rights, and to hold companies accountable for any breaches of trust.